Create a Website Advertisement

Points:
3 points
Turnaround Time:
3-5 Business Days

Definition

Ads are made up of three basic pieces: the DFP ad slot, the WordPress advertisement widget and the DFP ad order. The creation of a new advertising position on the website is driven by the DFP ad slot and the WordPress advertisement widget. The DFP order is created separately from this request.

What You Need To Provide

1. Size of the advertisement.
Example: “I want an additional 300×600 advertisement.”

2. Desired location of advertisement.
Example: “The new 300×600 should be added at the bottom of the Sports right rail template.”

What You Get

• New DFP ad slot
• New WP Advertisement widget
• Advertisement widget added to a page template or up to 5 pages

IMPORTANT:

A. If Rayos does not have access to your DFP account you must create the ad slot and provide the ad tag to the support team.

B. Ad orders must be trafficked in DFP to the new ad slot before any advertisement will display on a webpage.

Create a Form

Points:
6 points
Turnaround Time:
3-5 Business Days

Definition

A form is a series of fields used to collect data from website visitors.

What You Need To Provide

1. Form name and fields to be included.
Example: “I want an advertising form including first name, last name, company name, address, phone number, email address, comments and image upload. Images should only be uploaded in png or jpg format.”

2. Name of Page where the form will reside.
Example: “The form should be placed on an Advertise with Us page.”

3. Desired user flow to get to the new Form
Example: “Add a link in the right rail menu on the Contact Us page.”

What You Get

• New form, up to 10 fields with default settings
• Default form confirmation
• Default form notifications
• Form placed on a new page with default content wrapper
• Link to the form

Add Ons

Long Form
Add 2 points for each additional 10 fields.

Points:
2 points, up to 10 fields

Custom Form Settings
Custom setup of form layout, form button, restrictions, confirmations or notifications.

Points:
2 points

Create a Poll

Points:
2 points
Turnaround Time:
3-5 Business Days

Definition

A poll is a quick way to obtain user engagement by voting.

What You Need To Provide

1. Poll question
Example: “Which of the following is the best summer activity”

2. Poll answers
Example: “Answers are boating, hiking, concerts, fairs.”

3. Desired location of the poll
Example: “The poll should appear in the 3rd position on the homepage right rail.”

What You Get

• New poll
• Placement of poll on a single page or in a single page template.

Setup User Submitted Photos

Points:
4 points
Turnaround Time:
3-5 Business Days

The UGC Photos setup is done once.

Prerequisite: A Terms & Conditions page must exist on your website before setting up UGC Photos. If you do not have a Terms & Conditions page, please create one before submitting a request to setup UGC Photos. A google search for terms and conditions templates may help you get started.

Definition

User Generated Content: Photos (or UGC photos) provides a way for website visitors to submit their photos for use in galleries on the website and in the app.

What You Need To Provide

1. An admin email or emails to notify when a user submits an image.
Example: “Notify publisher1@Rayos.com each time a user submits an image.”

2. Link to Terms & Conditions page

3. Provide the Captcha Site Key and Captcha Secret Key. The keys will be assigned for a single google user. It’s recommended to use a gmail address that more than one team member has access to.

4. Name of page for default UGC Photos form
Example: “Place the UGC form on a page titled User Submitted Photos.”

What You Get

• Default UGC Photos setup
• New page with UGC Photos form

Add Ons

Email Notification Settings

The UGC Photos setup can include additional email notifications. These will not be active by default. To activate, please indicate so in the initial request.

• Send a notification email to the user on upload.
• Send a notification email to the user when the photo is approved.

Create Author Bios

Points:
2 points
Turnaround Time:
2 Business Days

Definition

Author Bios are the author profiles displayed when an author name is clicked from an article. The author bio template determines the display of the profile page. One template is used for all author bios.

What You Need To Provide

1. Author name and associated WP user account
Example: “Please setup an Author Bio for Jane Smith. Her WP user account is jsmith@Rayos.com.”

2. Author description
Example: “Jane started 7 years ago as a Field Reporter for WLXA. She is now the morning news anchor. Jane has three children with her husband, Dan and they live in Westport. Jane has a passion for news and enjoys hiking with her family on the weekends.

3. Author social media links
Example: “www.facebook.com/jasmith5, www.twitter.com/janesmith”

4. Author featured image, must be square 1:1.

What You Get

• Default Author Bio template setup
• Bio setup for one author

Add Ons

Customize the Bios Template

Determine a custom setup for the Bios display.

• Reorder the default bios fields

Points:
2 points

• Add custom styling

Points:
2 points

Additional Bios Fields

Fields may be added on an individual bios basis.

• Add a Title/Position
• Add a Gallery
• Override the Author article list

Points:
2 points

Add Weather Images

Points:
2 points
Turnaround Time:
3-5 Business Days

Definition

Weather images are provided by a broadcast weather service package, such as WSI or Baron’s. The images are hosted on a computer at the station. The images may be sent to the WordPress ftp to be served on the website. Once the setup is complete, the images will refresh when new images are sent to the ftp.

What You Need To Provide

1. Weather image filenames. Filenames cannot include spaces. If the filenames are not clear, provide the display name of each image.
Example: “regionaltemps.jpg, regionalsatellite.jpg, statetemps.jpg, statesatellite.jpg”
*If filenames are changed, the WordPress setup must be updated.

2. Desired location of weather images section
Example: “The weather images tabbed section should appear between the extended forecast and the Our Team list.”

What You Get

• Left tabbed section of up to 6 weather images placed on the main weather page

Setup Simple Share Buttons Plus

Points:
2 points
Turnaround Time:
2 Business Days

Definition

Simple Share Buttons Plus is an alternative to the Rayos Social Share tools. Simple Share allows sharing to a larger variety of social networks as well as to email.

What You Need To Provide

1. Request to activate simple share buttons
Example: “Please turn on the simple share buttons plus on my website.”

2. Specific social networks enabled (optional)
Example: “Display facebook, twitter, google+, pinterest and linkedin.”

 

What You Get

• Simple Share Buttons Plus plugin activated
• Default setup with social networks and email, unless otherwise specified
• Share tools will appear under the article, aligned to the left
• Google Analytics tracking enabled

Rush Trafficking Request

Points:
2 points
Turnaround Time:
1 Business Day

Definition

Rush Ad Campaign Requests are defined as submissions to the Ad Order Request Form using images or ad tags that are using the standard trafficking options offered by the form, that have been marked “Rush Order” by the customer.

What You Need To Provide

Submit the Ad Order Request form with the Normal or Rush order field set to Urgent.

What You Get

The ad order will be scheduled within 24 hours.

 

Request ID#: AD-2

Standard Report Setup

Points:
1 point
Turnaround Time:
2 Business Days

Definition

Standard Reports are defined as any standard DFP or standard Rayos reports. A list of standard reports can be found here. Standard reports are to be delivered to a single email address on a set frequency. If you require a one-time report, please reference the Ad Hoc Report section.

What You Need To Provide

1. Standard Report name, as listed on Standard Ad Reports page
   Example: “I would like the Currently Running Campaign report by Order to be setup.”
2. Email address where the report will be sent
   Example: “Send the report to Tina Smith at tsmith@Rayos.com.”
3. Frequency of delivery
   Example: “The report will be received every Monday.”
4. If required: the desired timeframe for the
   Example: “The report will show the previous weeks data.”

What You Get

The Rayos Ad Support team will build out a standard report to be delivered on the frequency indicated. If you need multiple reports delivered at different time periods, each report request is considered 1 point. If a standard report is requested and changes to the setup are required, the request will be considered a Ad Hoc Report request (AD-4).

 

Request ID#: AD-3

Ad Hoc Report

Points:
2 points
Turnaround Time:
2 Business Days

Definition

An Ad Hoc report is defined as any customized report outside of the standard reports. Any single-use report would be considered Ad Hoc. Customized reports may be built off of standard reports, or they may be built from scratch using the dimensions (how it’s organized) and the the metrics (data you want to see) to get the desired report.

What You Need To Provide

1. List of the dimensions to include in the report. The full library of dimensions can be found here.
   Example: “The report will be organized by line item name and creative name.”
2. List of the metrics to include in the report. The full library of metrics can be found here.
   Example: “The report will show the total impressions, click and CTR.”
3. Timeframe
   Example: “The report will show all line items for the previous month.”
4. Frequency of delivery
   Example: “The report will be delivered on the first business day of each month, showing the previous month’s data.”
5. Email where the report should be sent
   Example: “Email the report to Tina Smith at tsmith@Rayos.com.”

What You Get

Rayos’s Ad Support team will build out the customized report. A sample report will be sent for approval. Once approved, the report will be setup for delivery on the frequency indicated.

Request ID#: AD-4

Rich Media Request

Points:
3 points
Turnaround Time:
3 Business Days**

Definition

Rich Media Ad Campaign Requests are defined as submissions to the Ad Order Request Form using ad templates and/or ad code from third parties. These templates include code that must be tested with website code to validate there are no conflicts and that the code works properly.

**IMPORTANT: The first time a third party template is used three weeks lead time should be given before the campaign start date to allow for proper debugging and back and forth between the third party company and Rayos. If you have successfully used the third party/template before, standard resolution goals apply.

What You Need To Provide

1. Submission of Ad Order Request form with all required information
2. Third party ad tag that includes all functionality for the ad in the ad template provided. Rayos does not write custom html, css or JS to make ads perform or have specific behaviors such as sticking, floating, etc.

If the Ad will run to a new ad spot in the CMS, please request to Create an Advertisement.

What You Get

The Rayos Ad Support team will run the ad tag through a DFP ad order on your behalf. If the ad does not work as expected, the debugging process must begin between the third party provider and Rayos. It’s very important to leave enough lead time for proper debugging to take place.

 

Request ID#: AD-5

Ad Debugging

Points:
1-3 points
Turnaround Time:
3-5 Business Days

Definition

Investigation into any of the following cases:

• Ad(s) not appearing in expected location
• Ad or specific order not delivering expected impressions

What You Need To Provide

1. Your expectations for what should be happening and what you see happening instead
   Example: “I wan the Bruins ad and the Skate Store ads to be rotating together in the first 300×250 in the top right rail on the Sports page… but I only see the Bruins ad “
2. Ad campaign details
   Example: “The ad is called ‘Bruins Playoffs’. It began on March 1st and runs through March 31st. The Skate Store ad is called ‘Spring Skate Clearance.’ It runs all year.”

What You Get

Rayos’s Ad Support team will investigate both the DFP setup and the CMS setup to determine why the ad(s) are not running as expected.

Note: If the problem is in the Rayos improper trafficking of the ad per your written instructions, the ad debugging will be non-billable.

If the cause of the problem was confusion around your written instructions the debugging will be billable, but the Rayos trafficking team will also indicate instructions for how to request similar set ups going forward so that you do not run into further problems.

The actual points will be determined based on the amount of time it takes for the trafficker to figure out the problem and solve it.

 

Request ID#: AD-6

Ad Slot Creation

Points:
4 points
Turnaround Time:
2 Business Days

Definition

Ad Slots are the actual code on the website page that call out to DFP to request an ad. These slots are created in DFP and corresponds to an Advertisement in WP or an advertising space in the App. The majority of your default ad slots are created during the initial implementation of your website. However, over time you may want a new ad size or placement. In those cases, you will need to request a new Ad Slot be created before your team can traffic ads to that position.

What You Need To Provide

1. Size(s) of the advertisement and where that ad should live
   Example: “Please create a third 300×250 ad slot and place it on the entertainment page and all sub pages of entertainment.”

What You Get

The Rayos Ad Support team will create an ad slot in DFP. Once the slot is created it will be placed on the pages as directed. Once placed, ads may be trafficked to that slot.

Request ID#: AD-7

New Employee Training

Points:
2 points
Turnaround Time:
2 Business Days*

Definition

The Ad Order Request form is a Rayos form where all Premium Ad customers enter all ad order data for our Ad Support team to create and schedule ads. It’s recommended that

What You Need To Provide

1. Name and email address of the trainee
   Example: “Our new employee, Jason Smith, needs training on the ad form. You can reach him at jsmith@Rayos.com.”
2. Confirmation of date and time availability
   Example: “Yes, Tuesday at 2:30 p.m. ET works for us.”

What You Get

Rayos’s Support team will provide a few dates and times available for training within two business days the ticket being opened. Once a date and time is agreed upon, Rayos will provide a Go To Meeting invitation in the support ticket. It’s strongly recommended to manually add this to your calendar.

Request ID#: AD-8

New Pre-Roll Targeting

Points:
2 points
Turnaround Time:
2 Business Days

Definition

Pre-, mid- or post-roll are video advertisements that are displayed before, during or after a video. Using pre-roll with Rayos requires use of our JWPlayer system.

What You Need To Provide

1. DFP Ad slot name
   Example: “A new ad slot has been created for the local news pre-roll called ‘local_news_preroll_640x480’.”
2. The section where the pre-roll video will play
   Example: “I’d like to target a new pre-roll to only display on local news articles.”

If you need an ad slot created please reference the Ad Slot Creation request section.

What You Get

A new player will be created in JW Player. The player will be available when inserting video in WordPress. The site editor will need to choose the appropriate video player in the lower right of the insert media screen after choosing which video to insert.

Note: Currently, there is no way to change the player once it’s been chosen. For a workaround, remove the video from the article body and re-insert choosing the intended video player.

Request ID#: AD-9

Video Ad Creative Production

Points:
5 points
Turnaround Time:
3-5 Business Days

Definition

Rayos will generate a 300×250 video ad creative for you to traffic on behalf of your clients.

What You Need To Provide

1. You will need to upload the creative in Field59 and provide Rayos the link to the video in Field59
2. Which ad slot it should be trafficked to
3. If there is any special targeting — pages, urls, key values, etc

If the Ad will run to a new ad spot in the CMS, please request to Create an Advertisement.

What You Get

The Rayos Ad Support team will run the ad tag through a DFP ad order on your behalf. If the ad does not work as expected, the debugging process must begin between the third party provider and Rayos. It’s very important to leave enough lead time for proper debugging to take place.

Note: Creating the ad does not include trafficking the ad.

Request ID#: AD-10

Video Ad Creative Template

Points:
20 points
Turnaround Time:
3-5 Business Days

Definition

The Video Creative template is an alternative to Rayos producing your video ads. With this service you receive the video ad template and a tutorial on how to use it. You will be able to use the template as much as you desire going forward.

What You Need To Provide

1. The name of the person(s) who will receive training

What You Get

Access to the video ad creative template and training on how to use it.

Note: This is training for creating video ads only. It does not include trafficking any ads.

Request ID#: AD-11

Analytics Consultation

Points:
9 Points Discounted to 4 points for broadcasters
Turnaround Time:
5 Business Days

Definition

A Rayos Analytics Consultant will meet with you to talk about your data and answer questions or help you understand your data.

What you need to provide

• Suggested meeting times
• Document your goals and/or concerns

What you get

• One hour phone consultation

Project Brainstorm

Points:
9 Points Discounted to 4 points for broadcasters
Turnaround Time:
3 Business Days

Definition

A Rayos Consultant will meet with you to talk about website or app projects you are considering and let you know what potential solutions might already exist and if not, what the path would be to determine estimates and next steps.

What you need to provide

• Suggested meeting times
• Document your goals and/or concerns

What you get

• One hour phone consultation

Open Q&A

Points:
9 Points Discounted to 4 points for broadcasters
Turnaround Time:
3 Business Days

Definition

A Rayos Level 3 analyst will meet with you to answer any questions you have about general topics about web, seo, integrations, workflow or working with Rayos.

What you need to provide

• Suggested meeting times
• Document your goals and/or concerns

What you get

• One hour phone consultation

Add a User Submitted Photos form

Prerequisite: User Generated Content: Photos must be setup in WordPress. Reference the Site Building page for UGC Photos setup.

Points:
2 points
Turnaround Time:
2 Business Days

Definition

A form to allow app visitors to submit photos for use in a gallery on the website and app.

What You Need To Provide

1. URL to the Terms & Conditions page on the website
Example: “http://www.rayoscms.com/termsandconditions/”

2. Indicate where in the menu the form should appear
Example: “The form page should appear last in the app menu.”

What You Get

• New menu item named Submit a Photo
• Form page appears in the app

Request ID#: AP-2

Add a Traffic page

Prerequisite: Obtain a standard Google Maps Javascript API Key

Points:
2 points
Turnaround Time:
2 Business Days

Definition

Rayos leverages the Google traffic map for use in the app. The visitor can see traffic flow with green and red indicators, as well as incident and construction indicators. The map will default to a specified location but the user may choose to show their location, if their device location services are enabled

What You Need To Provide

1. Latitude and Longitude for desired location.

2. Provide a Google API Key

What You Get

• New menu item named Traffic
• Traffic page displaying local traffic

Request ID#: AP-3

Add an Interactive Radar Map

Prerequisite: Must have interactive radar pre-existing on the website.

Points:
2 points
Turnaround Time:
2 Business Days

Definition

Most Broadcasters have a weather service provide such as WSI or Baron’s that provides an interactive radar map. Rayos can leverage that radar code for use in the app. The Interactive Radar must be placed on a separate app page for optimal functionality.

What You Need To Provide

1. 1. Desired location of the Interactive Radar within the App Menu
   Example: “Please setup interactive radar so it appears after Traffic in the menu.”

What You Get

Rayos will compile the weather service code from the header and weather page of your website. A new app page will be created, with the title chosen. The code from the website will be added to the new page. A visitor will be able to view the interactive radar and use any of the layers provided by the weather service.

Request ID#: AP-4

Create Landing Page

Points:
4 points
Turnaround Time:
3-5 Business Days

Definition

An App Landing Page is a page in the app with more than one element, such as multiple lists, social embeds and images. Frequently used for the homepage or weather pages.

What You Need To Provide

1. Display name of the page
Example: “I want a page in the app called Weather”

2. List of elements and order of appearance, up to 15 elements. Provide information necessary to setup each element, such as list name, graphics or links.
Example: “Add today’s forecast most recent article, current conditions, hourly forecast, satellite images, weather twitter feed. The 3rd party code for the weather widgets is the same as on the website. The twitter feed is at www.twitter.com/abcdefgh.”

3. Indicate where in the menu the page should appear
Example: “The page should appear third down, between National News and Traffic.”

What You Get

Rayos will create a multi-element page for viewing in the app. A new menu item will appear in the menu dropdown. Visitors will be able to interact with many elements on one page.

All social embed links, graphics or 3rd party code must be provided if applicable to the app element. Rayos will obtain 3rd party code for copying from WordPress.

Request ID#: AP-5

Activate App Advertising

Points:
3 points
Turnaround Time:
2 Business Days

Definition

App advertising is trafficked through an ad server and configured in the App Configuration Dashboard. Once an ad slot is setup in the App Config Dashboard, users can continue to run different ads to that position through the ad server.

It’s important to disable the ad position in the App Configuration Dashboard if there are no ads running to that position, otherwise the ad will show blank space in the app.

• Bottom Banner Ad
• App Open Interstitial (Splash Ad)
• Interstitial Ad
• In Article Ad
• Content List Ad

What You Need To Provide

1. DFP Ad Slot name
   If you need an ad slot created, reference Request ID#: AD-7
2. Define what app advertising position the ad slot will be used for
   Example: “Use the app_open_320x480 for the App Open Interstitial, aka splash ad.”

What You Get

Rayos will create and activate the HTML code for the app advertising position. The customer will manage the trafficking of ads to that position through Rayos ad support or in their own ad serving account.

Request ID#: AP-6

Change App Styles

Points:
3 points
Turnaround Time:
3-5 Business Days

Definition

Rayos has created default app settings. The styles may be altered to fit your brand. Style refers to colors, font style and font size.

What You Need To Provide

1. Changes to styles, include hexcodes for colors please
   Example: “I want the background to be white and the font to be arial.”

What You Get

Rayos’s CMS support team will update your app’s CSS as directed. We currently do not have a test environment.

Request ID#: AP-7

App Image Changes

Points:
4 points
Turnaround Time:
3-5 Business Days (plus the time for Apple or Google play to approve the app)

Definition

If your station changes logos or taglines, you may want to update the app to match the new graphics. The following may be updated: the app home screen logo, the launch image upon entering the app, the logo in the top navigation of the app, and the logo and screenshots in the app stores.

What You Need To Provide

1. Image to be updated. Title the file name with the image type and size.
   • 1024w x 1024h Large Store Icon
   • 640w x 960h iPhone/Android Launch Image
   • 640w x 1136h iPhone 5 Launch Image
   • 750w x 1334h iPhone 6 Launch Image
   • 1242w x 2208h iPhone 6 Plus Launch Image
   • 1536 w x 2048h iPad/Android Tablet Launch Image
   • 450w x 450h Default Article Image
   • 48h x max of 320 wide Navigation Bar Logo

   File Format: PNG
   Specs: 72 ppi, RGB, flattened, no transparency

What You Get

The Rayos App Team will rebuild your app with the new images. Both the Google Play and iOS apps will be resubmitted to their respective app stores. Google Play will traditionally approve within 24-48 hours. iOS may be up to 2 weeks before approval is received.

Once the app is approved by the app store, Rayos will automatically push the new app to market. This is when you will see the new images active in the app.

Request ID#: AP-8