App Advertising Capabilities
Advertising in the app is separate from the web advertising. All app ad units are IAB standard sizes to allow for easy cross platform ad serving. The app ads are served from Ad Manager or another ad server. Targeting options are built in to allow more finite control over when and where the ads appear in the app.
Note: Pre-rolls run on article videos will run across both the web and app without any additional targeting.
Interstitials
| Spec | Description |
|---|---|
| Phone Size | 320 w x 480 |
| Tablet Ad Size | 320 w x 480 h |
| File Types | JPG, PNG |
| Location | Appears as an overlay on App open |
| Trigger | Ad will be triggered on all app entries including entries from push notifications |
| Display Time | Ad will appear for 2 seconds, then disappear |
| Restrictions | Ad will appear once every 30 minutes per user |
| Spec | Description |
|---|---|
| Phone Size | 320 w x 480 |
| Tablet Ad Size | 320 w x 480 h |
| File Types | JPG, PNG |
| Location | Appears between the 5th and 6th article view |
| Trigger | Ad will be triggered after a user has clicked or swiped to see 5 articles. (ie the user will see an ad between the 5th and 6th article and 10th and 11th… etc). |
| Display Time | Ad will appear until manually closed. User must tap the close button in the top right corner, or tap in the transparent area around the ad. |
| Restrictions | None |
| Spec | Description |
|---|---|
| Phone Size | 320 w x 480 |
| Tablet Ad Size | 320 w x 480 h |
| File Types | JPG, PNG |
| Location |
Appears as an overlay of a page when it is turned on in the app dashboard |
| Trigger |
Ad will be triggered when the landing page is opened. |
| Display Time |
Ad will appear until manually closed. User must tap the close button in the top right corner, or tap in the transparent area around the ad. |
| Restrictions | Ad will appear once every 30 minutes per user |
The way you will target interstitials, will depend on the complexity of your selling method.
Option A: All Interstitials are sold as one unit
Selling Method: The interstitial inventory is sold as a full sponsorship for all impressions or ROA (run of app) for all advertisers
Targeting: You will simply target the ad slot to traffic your ads to all of the interstitial positions. If you sell multiple advertisers they will rotate evenly between all interstitial impressions.
Note: The ad slot is commonly named ‘app_interstitial’
Option B: Interstitials are sold by position
Selling Method: The interstitial inventory is sold ROA or full sponsorship to each type of interstitial used.
Targeting: You will use a combination of the keyword targeting plus the ad slot to determine the type of interstitial used.
For Example:
The keyword-pair ‘position=app_entry’ = App Open Interstitial
The keyword-pair ‘position=between_article’ = Between Article Interstitial
The keyword-pair ‘group={menu-name}’ = a specific landing page interstitial
Option C: Complex method
Selling Method: The interstitial inventory is sold using any combination of ROS, exclusive and page targeting as needed. (Note: This does require advanced knowledge of DFP targeting to maintain.)
Set Up: The following keyword-pair options are available for all interstitial ads. They may be used in combination with each other to produce more complex targeting.
| Targeting Options | Keyword | Data |
|---|---|---|
| App Entry Interstitials only | position | app_entry |
| Between Article Interstitial only | position | between_article |
| Between Article – Session View Number | user_views | [1, 2, 3..] |
| Specific Landing Page interstitial | group | {menu_name} |
| Specific Landing Page – Session View Number | user_views | [1, 2, 3..] |
Banners
Bottom Banner Specs
| Spec | Description |
|---|---|
| Phone Size | 300 w x 50 h |
| Tablet Ad Size | 728 w x 90 h |
| File Types | JPG, PNG |
| Location | Pinned to the bottom of the App |
| Trigger | Appears on all pages |
| Display Time | Persistent. No User Close. |
| Restrictions | None |
Content List Banner Specs
| Spec | Description |
|---|---|
| Phone Size | 300 w x 50 h |
| Tablet Ad Size | 728 w x 90 h |
| File Types | JPG, PNG |
| Location |
Appears between the 6th and 7th content item in all list in the app |
| Trigger | Ad will appear between content list items or grids of eight depending on the device |
| Display Time | Persistent. No User Close. |
| Restrictions | None |
Landing Page Ad Specs
Advertisements can be added between other elements on landing pages. Banners or squares can be dispersed throughout the page. The advertisement allows for manual entry of keywords. The keywords can be targeted to show ads in a specific order.
| Spec | Description |
|---|---|
| Phone Size | Banner: 300x x 50 h, Square: 300×250 |
| Tablet Ad Size | Banner: 728x x 90 h, Square: 300×250 |
| File Types | JPG, PNG |
| Location | Appears on landing pages. |
| Trigger | Ads will appear upon opening a landing page. |
| Display Time | Persistent. No User Close. |
| Restrictions | None |
The way you will target banners, will depend on the complexity of your selling method.
Option A: All Banners are sold as one unit
Selling Method: The banner inventory is sold as a full sponsorship for all impressions or ROA (run of app) for all advertisers
Targeting: You will simply target the ad slot to traffic your ads to all of the banner positions. If you sell multiple advertisers they will rotate evenly between all banner impressions.
Note: The ad slot is commonly named ‘app_banner’
Option B: Banners are sold by Type
Selling Method: The banner inventory is sold ROA or full sponsorship to each type of banner used.
Targeting: You will use a combination of the keyword targeting plus the ad slot to determine the type of interstitial used.
For Example:
ad slot ‘app_banner’ + the keyword-pair ‘position=banner’ would get you the bottom banner position
ad slot ‘app_banner + the keyword-pair ‘position=content_list’ would get you the content list banners
ad slot ‘app_banner + the keyword-pair ‘position=advertisement_banner’ would get you landing page banners
Option C: Complex Method
Selling Method: The banner inventory is sold using any combination of ROS, exclusive and page targeting as needed. (Note: This does require advanced knowledge of DFP targeting to maintain.)
Set Up: The following keyword-pair options are available for all banner ads. They may be used in combination with each other to produce more complex targeting.
| Targeting Options | Keyword | Data |
|---|---|---|
| Bottom Banner only | position | banner |
| Content List Banners only | position | content_list |
| Landing Page Banners only | group | advertisement_banner |
| Daily View Number | user_views | [1, 2, 3..] |
Rectangles
In Article Rectangle Specs
One ad per article. If the article page is refreshed, you may see a different ad if there are more than one ads running from DFP.
| Spec | Description |
|---|---|
| Phone Size | 300 w x 250 h |
| Tablet Ad Size | 300 w x 250 h |
| File Types | JPG, PNG |
| Location | Appears after third paragraph in an article |
| Trigger | Ads will appear after the third line break. If there are less than 3 paragraphs, it shows at the bottom |
| Display Time | Persistent. No User Close. |
| Restrictions | None. |
In Article Rectangle Specs
One ad per article. If the article page is refreshed, you may see a different ad if there are more than one ads running from DFP.
| Spec | Description |
|---|---|
| Phone Size | 300 w x 250 h |
| Tablet Ad Size | 300 w x 250 h |
| File Types | JPG, PNG |
| Location | Appears between the 6th and 7th content item in all lists in the app |
| Trigger | Ad will appear between content list items or grids of eight depending on the device |
| Display Time | Persistent. No User Close. |
| Restrictions | None. |
Landing Page Ad Specs
Advertisements can be added between other elements on landing pages. Banners or squares can be dispersed throughout the page. The advertisement allows for manual entry of keywords. The keywords can be targeted to show ads in a specific order.
| Spec | Description |
|---|---|
| Phone Size | Banner: 300 w x 50 h, Square: 300×250 |
| Tablet Ad Size | Banner: 728 w x 90 h, Square: 300×250 |
| File Types | JPG, PNG |
| Location | Appears on landing pages |
| Trigger | Ads will appear upon opening a landing page. |
| Display Time | Persistent. No User Close. |
| Restrictions | None |
Traffic Interstitial Specs
The traffic interstitial may only be applied to the traffic map page. The traffic page is optional.
| Targeting Options | Keyword | Data |
|---|---|---|
| In Article Rectangle only | position | in_article |
| All Articles with a specific WordPress category | keywords | {category slug} |
| Content List Rectangle only | position | content_list |
| Specific Content List page | group | {menu name} |
| Content List – Session View Number | user_views | [1, 2, 3..] |
| Landing Page Rectangle only | group | {menu name} |
| Specific Landing Page – Session View Number | user_views | [1, 2, 3..] |
App Ad Position Quick Look
| Ad Type | Phone Ad Size | Table Ad Size |
|---|---|---|
| App Open Interstitial | 320×480 | 320×480 |
| Between Article Interstitial | 320×480 | 320×480 |
| Bottom Banner | 300×50 | 728×90 |
| Content List Banner | 300×50 | 728×90 |
| In Article Rectangle | 300×250 | 300×250 |
| Landing Page Banner | 300×50 | 728×90 |
| Landing Page Square | 300×250 | 300×250 |
