App Advertising Capabilities

Advertising in the app is separate from the web advertising. All app ad units are IAB standard sizes to allow for easy cross platform ad serving. The app ads are served from Ad Manager or another ad server. Targeting options are built in to allow more finite control over when and where the ads appear in the app.

Note: Pre-rolls run on article videos will run across both the web and app without any additional targeting.

Interstitials

Spec Description
Phone Size 320 w x 480
Tablet Ad Size 320 w x 480 h
File Types JPG, PNG
Location Appears as an overlay on App open
Trigger Ad will be triggered on all app entries including entries from push notifications
Display Time Ad will appear for 2 seconds, then disappear
Restrictions Ad will appear once every 30 minutes per user
Spec Description
Phone Size 320 w x 480
Tablet Ad Size 320 w x 480 h
File Types JPG, PNG
Location Appears between the 5th and 6th article view
Trigger Ad will be triggered after a user has clicked or swiped to see 5 articles. (ie the user will see an ad between the 5th and 6th article and 10th and 11th… etc).
Display Time Ad will appear until manually closed. User must tap the close button in the top right corner, or tap in the transparent area around the ad.
Restrictions None
Spec Description
Phone Size 320 w x 480
Tablet Ad Size 320 w x 480 h
File Types JPG, PNG
Location

Appears as an overlay of a page when it is turned on in the app dashboard

Trigger

Ad will be triggered when the landing page is opened.

Display Time

Ad will appear until manually closed. User must tap the close button in the top right corner, or tap in the transparent area around the ad.

Restrictions Ad will appear once every 30 minutes per user

The way you will target interstitials, will depend on the complexity of your selling method.

Option A: All Interstitials are sold as one unit

Selling Method: The interstitial inventory is sold as a full sponsorship for all impressions or ROA (run of app) for all advertisers
Targeting: You will simply target the ad slot to traffic your ads to all of the interstitial positions. If you sell multiple advertisers they will rotate evenly between all interstitial impressions.
Note: The ad slot is commonly named ‘app_interstitial’

Option B: Interstitials are sold by position

Selling Method: The interstitial inventory is sold ROA or full sponsorship to each type of interstitial used.
Targeting:  You will use a combination of the keyword targeting plus the ad slot to determine the type of interstitial used.
For Example:
The keyword-pair ‘position=app_entry’ = App Open Interstitial
The keyword-pair ‘position=between_article’ = Between Article Interstitial
The keyword-pair ‘group={menu-name}’ = a specific landing page interstitial

Option C: Complex method

Selling Method: The interstitial inventory is sold using any combination of ROS, exclusive and page targeting as needed. (Note: This does require advanced knowledge of DFP targeting to maintain.)
Set Up: The following keyword-pair options are available for all interstitial ads. They may be used in combination with each other to produce more complex targeting.

Targeting Options Keyword Data
App Entry Interstitials only position app_entry
Between Article Interstitial only position between_article
Between Article – Session View Number user_views [1, 2, 3..]
Specific Landing Page interstitial group {menu_name}
Specific Landing Page – Session View Number user_views [1, 2, 3..]

Banners

Bottom Banner Specs

Spec Description
Phone Size 300 w x 50 h
Tablet Ad Size 728 w x 90 h
File Types JPG, PNG
Location Pinned to the bottom of the App
Trigger Appears on all pages
Display Time Persistent. No User Close.
Restrictions None

Content List Banner Specs

Spec Description
Phone Size 300 w x 50 h
Tablet Ad Size 728 w x 90 h
File Types JPG, PNG
Location

Appears between the 6th and 7th content item in all list in the app

Trigger Ad will appear between content list items or grids of eight depending on the device
Display Time Persistent. No User Close.
Restrictions None

Landing Page Ad Specs

Advertisements can be added between other elements on landing pages. Banners or squares can be dispersed throughout the page. The advertisement allows for manual entry of keywords. The keywords can be targeted to show ads in a specific order.

Spec Description
Phone Size Banner: 300x x 50 h, Square: 300×250
Tablet Ad Size Banner: 728x x 90 h, Square: 300×250
File Types JPG, PNG
Location Appears on landing pages.
Trigger Ads will appear upon opening a landing page.
Display Time Persistent. No User Close.
Restrictions None

The way you will target banners, will depend on the complexity of your selling method.

Option A: All Banners are sold as one unit

Selling Method: The banner inventory is sold as a full sponsorship for all impressions or ROA (run of app) for all advertisers
Targeting: You will simply target the ad slot to traffic your ads to all of the banner positions. If you sell multiple advertisers they will rotate evenly between all banner impressions.
Note: The ad slot is commonly named ‘app_banner’

Option B: Banners are sold by Type

Selling Method: The banner inventory is sold ROA or full sponsorship to each type of banner used.
Targeting:  You will use a combination of the keyword targeting plus the ad slot to determine the type of interstitial used.
For Example:
ad slot ‘app_banner’ + the keyword-pair ‘position=banner’ would get you the bottom banner position
ad slot ‘app_banner + the keyword-pair ‘position=content_list’ would get you the content list banners
ad slot ‘app_banner + the keyword-pair ‘position=advertisement_banner’ would get you landing page banners

Option C: Complex Method

Selling Method: The banner inventory is sold using any combination of ROS, exclusive and page targeting as needed. (Note: This does require advanced knowledge of DFP targeting to maintain.)
Set Up: The following keyword-pair options are available for all banner ads. They may be used in combination with each other to produce more complex targeting.

Targeting Options Keyword Data
Bottom Banner only position banner
Content List Banners only position content_list
Landing Page Banners only group advertisement_banner
Daily View Number user_views [1, 2, 3..]

Rectangles

In Article Rectangle Specs

One ad per article. If the article page is refreshed, you may see a different ad if there are more than one ads running from DFP.

Spec Description
Phone Size 300 w x 250 h
Tablet Ad Size 300 w x 250 h
File Types JPG, PNG
Location Appears after third paragraph in an article
Trigger Ads will appear after the third line break. If there are less than 3 paragraphs, it shows at the bottom
Display Time Persistent. No User Close.
Restrictions None.

In Article Rectangle Specs

One ad per article. If the article page is refreshed, you may see a different ad if there are more than one ads running from DFP.

Spec Description
Phone Size 300 w x 250 h
Tablet Ad Size 300 w x 250 h
File Types JPG, PNG
Location Appears between the 6th and 7th content item in all lists in the app
Trigger Ad will appear between content list items or grids of eight depending on the device
Display Time Persistent. No User Close.
Restrictions None.

Landing Page Ad Specs

Advertisements can be added between other elements on landing pages. Banners or squares can be dispersed throughout the page. The advertisement allows for manual entry of keywords. The keywords can be targeted to show ads in a specific order.

Spec Description
Phone Size Banner: 300 w x 50 h, Square: 300×250
Tablet Ad Size Banner: 728 w x 90 h, Square: 300×250
File Types JPG, PNG
Location Appears on landing pages
Trigger Ads will appear upon opening a landing page.
Display Time Persistent. No User Close.
Restrictions None

Traffic Interstitial Specs

The traffic interstitial may only be applied to the traffic map page. The traffic page is optional.

Targeting Options Keyword Data
In Article Rectangle only position in_article
All Articles with a specific WordPress category keywords {category slug}
Content List Rectangle only position content_list
Specific Content List page group {menu name}
Content List – Session View Number user_views [1, 2, 3..]
Landing Page Rectangle only group {menu name}
Specific Landing Page – Session View Number user_views [1, 2, 3..]

App Ad Position Quick Look

Ad Type Phone Ad Size Table Ad Size
App Open Interstitial 320×480 320×480
Between Article Interstitial 320×480 320×480
Bottom Banner 300×50 728×90
Content List Banner 300×50 728×90
In Article Rectangle 300×250 300×250
Landing Page Banner 300×50 728×90
Landing Page Square 300×250 300×250