CNN Smart Article by Tout

Rayos Training

CNN provides a revenue share to sites by serving a relevant video with video ad to articles. Tout scans articles and matches the most relevant video to serve to the page. Typically this is placed in the right rail of the page.

 

How it works

http://www.cnnnewsource.com/smartarticle/

  1. Scans & analyzes text-based articles already on your site (such as a CNN Wire article)
  2. Identifies a contextually relevant video from the CNN VAN video inventory to pair with your articles
  3. Matching video is automatically inserted into the article page
  4. As the user scrolls the article, the video will start; and the player follows as the user moves throughout the page
  5. Upon video start, a pre-roll advertisement provided by CNN will play automatically
  6. As the publisher, you will earn a share of the advertising revenue.  More videos on your site means more advertising revenue for you.  Tout clients have experienced an average of 4.6 video impressions per session.

How to do it

http://support.tout.com/tout-sdk-dfp-instructions/

 

  1. Create a DFP ad unit use the 1×1 fixed size not the vast video sizes.
  2. Contact your Tout representative for your valid brand UID and ask for your Tout SDK code. You will need separate SDK code for each website.
  3. Create an order and line item in DFP and target the new ad unit you created.
  4. Use the custom creative option and paste the Tout SDK code into the custom code field.
  5. Make sure to uncheck the serve into SafeFrame box or the ad will not work.
  6. Create the new ad object in Rayos, match the ad unit path and size you created in DFP.
  7. Add the new ad object to the right rail on all your pages (should this be add to the template?)
  8. In DFP go to the creative preview tab of the Tout SDK creative, use the preview on site and paste in the URL of a page that has the new ad object. Select the show preview URL and send the URL to your Tout representative.