SEO Concepts & Best Practices

Search Engine Basics

Overview Search engines have become an indispensable aspect of modern life, but most of us don’t have a clue about how they actually work.  Let’s take a look at the three major components that power search engines, and the general…

Developing An Overall SEO Strategy

Developing an overall SEO strategy for you site that generates robust and productive search traffic, multiple page views and repeat viewers is an effort that requires pre-panning and then attention and focus on a daily basis.

Writing For The Web

Optimizing your content for both your web audience and for search engines is a challenge unique to writing for the web. The recommendations here will help you fine-tune your writing to both boost your search rankings and improve your visitors'…

Why Don't I Rank Higher On This Search?

When someone searches for a term or phrase using Google or other search engines, how your site ranks in the results depends on both your site content and an overall concept called domain authority, a concept that describes how important your…

Understanding URLS

Once your article is saved as a draft and/or published, you will see a Permalink URL show up below the article title field. This is the URL of your article. SEO importance of the URL By default this URL will…