Understanding URLS

Once your article is saved as a draft and/or published, you will see a Permalink URL show up below the article title field. This is the URL of your article.

SEO importance of the URL

By default this URL will include all the words in your title sans basic words like “a”, “and”, “the”. It is always recommended to have the major keywords in the title and the URL match for the most optimized SEO friendly article.

URL Structure

In many cases the the article url will simply be your domain name plus the title of your article.
for example: yourdomain.com/article-title-with-keywords/

However, if you have a news site TownNews may have recommended that you use a date driven URL structure that lets Google know that this is highly timely, relevant content. If you have this type of URL your URL’s would look like this: yourdomain.com/2017/04/05/article-title-with-keywords/

Duplicate URLS

WordPress will not let you create articles with the same URL, as this is confusing to search engines. If you do try to do this, WordPress will append the text ‘-2’ after the title.
for example: yourdomain.com/article-title-with-keywords-2/

Article URL’s With Galleries

Articles that contain galleries will generate separate URLs as the website visitor clicks through the gallery by appending the article url with the text /pic/ and the content id of the image itself.
for example: yourdomain.com/article-title-with-keywords/pic/347742/

This allows website visitors to share a specific image/slide on social media rather than just link to the beginning of gallery.

Sponsored Content URLS

All sponsored content links should include rel=nofollow in the hfref